Theme Horse

Hi Petar,

If you like code customization then the google analytics code should be added in either header or footer. You create an account on google analytics and they will provide some code to verify it. You add that code on your server and verify it.

If you make direct code customization then updating to new version your customized code will be lost. So better make child theme and add the code.

Here is a step by step information how to install google analytic code
Thank you!